We make a big deal about the all-natural formulations of our many wonderful products—but of course we don't stop there. Even our packaging is designed conscientiously: including our focus using post-consumer recycled content. Currently, our primary packages average 30% PCR content, our secondary packages average 45%, and our bottles average 60%. In addition, we strive to make our packages as recyclable as possible, and have trimmed excess packaging from many of our products—some as much as 50%.
We're always working with our suppliers to find new ways to incorporate PCR into our packaging, to make it easier for our customers to recycle at home, and to reduce the total amount of materials we use. We’re also members of the Sustainable Packaging Coalition and the Sustainable Packaging Cosmetics Roundtable, which help us learn and lead.