Whitening Formulas for a Bright Natural Smile


It's only natural to want to show off your smile! So we developed a natural toothpaste with added whitening power to brighten teeth in just two weeks. With cranberry extract, which emerging evidence suggests may help to inhibit certain plaque-causing bacteria from adhering to teeth, and calcium and phosphorous to promote strong, healthy teeth, our natural toothpastes also help ensure that your pearly whites are as healthy as they look.

Available in anti-cavity fluoride and fluoride-free versions. Our NPA-certified natural toothpastes are SLS-free and don't contain any artificial colors, flavors, preservatives or sweeteners. We think it’s a pretty bright idea.
Whitening with Fluoride
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Natural Toothpaste – Whitening with Fluoride

Pearly whites get brighter, naturally.

$5.00
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$5.00
Whitening without Fluoride
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Natural Toothpaste - Whitening without Fluoride

The white you want. The fluoride you don’t.

$5.00
rating
$5.00
Meet Dr. Jill Lasky

Meet Dr. Jill Lasky

Even a dentist was wowed by the effectiveness of our natural toothpaste formulas. See what she discovered.

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Cranberry's Natural Surprise

Cranberry's Natural Surprise

Emerging evidence suggests that cranberry extract may help to inhibit certain plaque-causing bacteria from adhering to teeth, naturally!

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In the Toothpaste Aisle

Where to buy our Natural Toothpaste

Can't wait to try our natural toothpastes yourself? Look for them next to the other toothpastes available at your favorite local store!

Click here for a list of retailers