Natural Toothpaste – Whitening with Fluoride

Pearly whites get brighter, naturally.

99.2% Natural

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$5.00

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We've packed enough natural whitening power into each tube to brighten teeth in just two weeks. This minty-fresh natural and effective toothpaste is clinically proven to improve oral health. With regular brushing it prevents cavities, whitens teeth, reduces plaque, and freshens breath.

Made with real cranberry which emerging evidence suggests may help to inhibit certain plaque-causing bacteria from adhering to teeth and gums. The SLS-free formula contains calcium and phosphorous to promote strong, healthy teeth. No artificial colors, flavors, preservatives or sweeteners.

Why are the toothpastes being discontinued?

We are discontinuing our line of toothpastes based on a combination of ingredient supply challenges and limited consumer demand. This choice hasn’t been easy for us, as we know many people have come to rely on this product.

Can I still purchase remaining toothpastes? And where?

Yes, you can still purchase the toothpastes in the Burt’s Bees online outlet or at your local Whole Foods Market while supplies last. We expect the supply of our line of toothpastes to dwindle over the next 2-3 months.

Will there be a new line of Toothpastes launched?

At this time, we are not planning on reformulating our line of toothpastes or introducing any new dental care products.

1 out of 5
From: Chicago area
Age: 55 - 64
Skin Type: Dry

Too hard to squeeze out; tube split February 22, 2011

Ordered this before Christmas, but waited till my old toothpaste was gone before i started using this recently. It was so thick i couldn't squeeze it out of the tube. How awful! I'm not weak, and i've never had this problem with any other brand of toothpaste. I had to lay it on the bathroom counter and press on it with all my might. After a third was used up, the seam on the tube split, and now the toothpaste oozes out there instead of the top. I figured i'd gotten a "lemon" UNTIL tonight, when i read reviews online about how others also found it too hard to squeeze out. In contrast, i see that others have had the opposite problem: toothpaste oozes out of the tube even with the cap closed! it just seems like something is wrong with quality control. I would like this replaced. I have another, unopened tube, and now i'm thinking that one will be just awful also.

3 out of 5 people found this review helpful.

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5 out of 5
From: Fort Mill, SC
Age: 35 - 44
Skin Type: Combination

Sensitive Teeth No More! February 03, 2011

My teeth were starting to get sensitive w/ other whitening toothpastes and depending on the brand, my mouth would get cankersores. Not fun. I was hoping that the natural alternative would help! I'm now on my second tube and I've got a third waiting in the wings. No sensitivity issues, no cankersores, and the whitening helps w/ my tea habit! The cap isn't the best in the world, but all I do is just twist the whole thing off. No big deal. The toothpaste is a bit thicker and doesn't foam up too much, but your teeth will feel so wonderful afterwards it won't matter!

2 out of 4 people found this review helpful.

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4 out of 5
Age: 55 - 64
Skin Type: Normal

Good product - needs better packaging January 15, 2011

Although the toothpaste is terrific, the tube if comes in is less than ideal. I like the Tom's of Maine tubes better

1 out of 2 people found this review helpful.

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5 out of 5
From: SC
Age: 45 - 54
Skin Type: Normal

Wow! January 02, 2011

This toothpaste cleans my teeth way better than the non-natural toothpaste I used to use. I will never go back. It has a great taste too! I love that it doesn't make my mouth all foamy and messy like traditional toothpaste.

1 out of 3 people found this review helpful.

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Printable Reviews

Adults and children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist. Instruct children under 6 years of age in good brushing and rinsing habits (to minimize swallowing). Supervise children as necessary until capable of using without supervision. Children under 6: use a pea-sized amount. Children under 2: Consult a dentist. Do not swallow. Warnings: Keep out of reach of children under 6 years of age. If more than used for brushing is accidentally is swallowed, get medical help or contact a Poison Control Center right away.

Featured Ingredient

Cranberry — Ahhh, cranberries. They can’t help but make you smile because they contain nutrients called Proanthocyanidins (also known as PACs) which emerging evidence suggests may help to inhibit certain plaque-causing bacteria from adhering to teeth.

Ingredients: Active Ingredient: Sodium monofluorophosphate 0.77% (0.14% w/v fluoride ion)
Inactive Ingredients: glycerin, hydrated silica, xylitol, calcium sodium phosphosilicate, sodium cocoyl glutamate, titanium dioxide, vaccinium macrocarpon (cranberry) fruit powder, chondrus crispus (carrageenan), stevia rebaudiana extract, xanthan gum, silica, flavor*, lecithin, maltodextrin
*natural flavor