Sign Burt's Bill

Sign on and be counted among the growing number of consumers who believe personal care products manufacturers should maintain the highest standard for the products they label "natural."

Sign Burt's Bill for Setting The Natural Standard now.

 

What You Can Do

63% of people say they're more conscious of the natural ingredients that go into personal care products than five years ago.*

These enlightened consumers are one reason we believe having truly natural products is so important. And it's why we're giving you the information you need to understand what "natural" really means.

So now, take these tools and take matters into your own healthy, well-moisturized hands. Go out into the world and do something for yourself and The Greater Good.

Recognize the difference.

With a little practice, you'll easily be able to tell the difference between products that are truly natural and those that just say they are. Believe it or not, there are countless personal care brands that label themselves "natural" even though we think they aren't. Why does this happen? Because there are simply no regulations from the industry or government on what is and isn't natural.

Read labels.

The ones on the back of the package are especially important. If you see ingredients like parabens and other "non-natural" ingredients we've mentioned here, we believe you should avoid them.

Ask Questions

Another way to see if a product is truly natural is to call the company. We’ve put together the 5 questions you should ask of other companies who make "natural" personal care products. If their answers don't match ours, or they don't know the answers, you'll naturally want to think twice about what's getting absorbed into your skin next time you use their shampoo or moisturizer.

Do your own research.

Not everyone is going to automatically agree on what we believe is natural. Therefore, do your own research. Do searches on some of the questionable ingredients and processes we've told you about and see what you find. Then decide for yourself.

Sign Burt's Bill for Setting The Natural Standard.

Help us send a message to other personal care products manufacturers and the retailers who sell our products. Tell them it's not okay to label products "natural" if they're not. Let them know you'd like more industry self-regulation for natural personal care products and more dedicated shelf space in stores for these items. Help ensure the highest standards for us all, for The Greater Good. Read Burt's Bill and sign it to show your support now.

Pass it on.

Benefiting The Greater Good can start with just one person, you! But things really get exciting when you tell a friend and they tell a friend, and before you know it, the whole world is sharing one vision of what "natural" personal care products really are—and living by The Natural Standard. So tell your friends about this site, and tell us about your ideas on how to spread the word.