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83-Year-Old Cosmetics Law Needs a Makeover

by Burt’s Bees | 2 min read

The U.S. has not passed a major federal law governing the cosmetics industry since 1938. The Personal Care Products Safety Act is an important step towards greater transparency, consumer safety and understanding in personal care and cosmetics.

 We commend Senators Dianne Feinstein (D-Calif.) and Susan Collins (R-Maine) on introducing the Personal Care Products Safety Act, a landmark bill to protect consumer health and strengthen the Food and Drug Administration’s efforts to regulate personal care products.

Importantly, the bill will require that the FDA establish a definition of the term ‘natural’ in the labeling of cosmetics; restrict potentially harmful chemicals; and require disclosure of 26 fragrance allergens, already required by the EU.

For over 10 years, Burt’s Bees has advocated for clear definitions and standards for natural cosmetics: 

  • We’ve helped advance the development of International Organization for Standardization (ISO) 16128, as the first and only international consensus-based guidelines for natural and organic cosmetic products, developed by industry experts, academics, regulators, ingredient manufacturers and NGOs.
  • We use the ISO 16128 guidelines to define and calculate the ingredients in our cosmetic products, which are 99.6% natural origin on average.
  • We continue to engage key stakeholders—legislators, NGOs, global regulatory agencies, and industry organizations—to advocate for the adoption of ISO 16128 as a strong framework for global regulators and a uniform standard for the industry around the world. 

We believe in the power of ingredients from nature to nourish and revitalize skin, which is why we work towards high formula standards, industry transformation, and transparency:

  • We include the percent natural origin of our formulas according to ISO 16128 on our labels
  •  We disclose the 26 identified potential fragrance allergens according to EU guidelines
  • We formulate without parabens, phthalates, petrolatum, SLS and many more ingredients commonly used in personal care
  • Our formulas are 99.6% natural origin on average with goal of 100% natural origin
  • Our ingredient sourcing practices focus on supply chain transparency and supporting the communities and environments where we source our ingredients
  • We don’t test on animals and our brand is Leaping Bunny certified

Learn more about ISO 16128 and our natural origin percentage. See the official press release for the Personal Care Products Safety Act. 

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