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Ready to Refresh Your Makeup Routine?

by Burt’s Bees | 4 min read

Change can be a good thing. We feel refreshed when we get haircuts, paint an accent wall or purge overstuffed closets.

 While you’re in a cleaning mood, don’t forget to sweep through your makeup bag too. Keep reading for our top tips to set you up for a fresh start any time of year.

Start the Makeup Clean Out

 Let’s be honest, simplifying your makeup bag just feels good. Maybe you’ve been hanging on to a makeup palette for sentimental value or you’re not wearing the same shades or as much makeup as you used to. Take time to reevaluate what meets your needs right now.

 Empty out your drawers, cabinets, makeup bags and bag pockets and be honest about what you use on the regular. You’ll be left with a capsule makeup collection: just the tried-and-true favorites that make you feel great when you wear them. (Which is the whole point, right?)

Take time to reevaluate what meets your needs right now.

But wait! Instead of tossing anything, check to see if your product’s packaging is recyclable curbside (look for a little symbol at the bottom). If not, take advantage of our TerraCycle program to send us any expired Burt’s Bees products—for free!—and we’ll recycle the packaging.

If you have any unused products you don’t need, check to see if a local women’s shelter is accepting donations or check out organizations like Project Beauty Share, to share with those overcoming abuse, addiction and homelessness.

Does Makeup Expire?

The answer is a big YES. Your products get exposed to air every time you open them, and there’s a chance for bacteria and other germs from your hands or face to get into the product and multiply.

A study in the UK found the presence of bacteria like staph, E. coli and fungi in used makeup and makeup sponges. No thanks.

Generally, anything used on or around your eyes should be replaced more frequently, and you should toss anything if you notice anything off in its texture, color or scent.

When to replace your makeup 

·      Mascara: Replace after three months

·      Eyeliner: Replace after a year (three months if it’s liquid or gel)

·      Liquid Foundation & Lipstick: Replace after a year

·      Lip Gloss: Replace after six months

·      Powders: Replace after a year

·      Blush or Highlighter Sticks: Replace after a year

Clean Your Makeup Bag, Too

While you have your makeup bag emptied out, check to see if there’s a care tag and wash your bag if you can. Toss in the laundry on gentle for a cloth bag, or take a warm soapy cloth and wipe down the insides and out and let air dry.

How To Clean Your Makeup Brushes

Remember that study in from earlier? Don’t forget to give your makeup brushes a deep clean to ditch the germs. As a rule of thumb, once a month works for most brushes—try for weekly with anything used around your eyes.

To clean makeup brushes, drop some gentle soap into your palm and swirl the brush bristles into the soap. Rinse the soap out thoroughly with warm water, pat the brush dry with a towel and let it dry completely in open air.

Research the Ingredients Label

Since we’re aiming for a fresh start, why not take this time to check out the ingredients in your makeup?

Every Burt’s Bees product is over 95% natural origin, and we strive for 100% with each product. We believe that what you’re applying to your skin (your body’s largest organ) should be packed with skin-friendly, effective ingredients from nature—and formulated without parabens, phthalates, petrolatum or SLS.

Figuring out what works with your skin, not against it, is key to makeup that makes you feel and look good.

Makeup Bag Must-Haves

Your response to skin care products may vary. Ask a healthcare professional about the most suitable skin care regimen for you.

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