Smart Sweets

Feel Good about Candy

The first candy that kicks sugar—naturally. Our promise to you: free from added sugar, sugar alcohols and artificial sweeteners. Every ingredient we use is non-GMO, always real and never artificial. Feel good about candy! 3 grams of sugar per bag. Free from artificial colors and flavors. Non-GMO. Made in the USA.

Mission to Kick Sugar

I started SmartSweets after my love affair with candy turned into an unhealthy relationship with food. I experienced the negative effects sugar has on our health. After spending months recipe testing in my kitchen with a gummy bear mould from Amazon, I innovated the first candy you can feel good about.

At SmartSweets, we're tackling one of the largest and most concerning problems hidden in our everyday foods- Sugar.

Why Natural Launchpad?

SmartSweets shares Natural Launchpad’s passion for improving the health and well-being of our planet and everyone on it. We want to be surrounded by a community of entrepreneurs working on products that make a difference.

Company Awards

  • Ryan Holmes 2016 “The Next Big Thing” Venture in Residence
  • 2017 Peter Thiel Fellow
  • BMO Celebrating Women-Growth & Expansion Award 2017
  • Canadian Entrepreneur’s Top 20 under 23 list.