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Thriving Together: 2020 Impact Report

by Burt’s Bees | 3 min read

Our 2020 Impact Report is both a reflection on our past achievements and a look forward toward a cleaner and more resilient future. 

So many of the big goals we’ve set over the years—like the ones we’ve set for 2025—are now simply part of how we work. We’ve achieved a 99.6% Natural Origin average across our formulas. 100% of our packaging is recyclable either curbside or through TerraCycle® and we use an average of 50% recycled materials across our packaging. We have Landfill-Free Operations and are CarbonNeutral® Certified.

It’s progress, made one step at a time. Now, we’re zeroing in on what’s next.  


We set these goals years ago, and now they’re part of everyday practices. 

Ingredients From Nature

We strive for 100% natural origin formulas, and all of our products are over 95% natural origin. We formulate without phthalates, parabens, petrolatum and sodium lauryl sulfate (SLS).

Leaping Bunny Certified

We do not test our products on animals or ask anyone else to do so on our behalf.

Responsible Sourcing

We invest globally in communities that support our supply chain, helping to safeguard access to clean water, support the empowerment of women and children, and promote health, safety and biodiversity. 

Recyclable Packaging

Our packaging is recyclable curbside or through TerraCycle®. We avoid over-packaging, use high levels of post-consumer recycled materials, and choose packaging materials that are more easily recycled. 

Landfill-Free Operations

We’ve kept our operational waste out of landfills since 2010, diverting to compost, recycling centers or waste-to-energy facilities.

CarbonNeutral® Certified

Since 2015, we’ve invested in projects that reduce carbon pollution in the atmosphere to offset the carbon emissions from our facilities, transportation of our raw materials and finished products, and employee travel.

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Just a few of our proudest accomplishments from 2012 to 2020, by the numbers.

$4.1 million in grants

issued by the Burt’s Bees Foundation to protect biodiversity and reconnect people to nature

$1.5 million+ in grants and product donations

to frontline workers and vulnerable populations at the onset of COVID-19

45% of oils, waxes and butters

we purchase directly traced to origin and verified with on-site visits

20,000+ livelihoods impacted

through our Responsible Sourcing Assessments, third-party audits and Global Supply Chain Investment Program

15 billion wildflower seeds

planted to support pollinator forage and American farmers

5000+ global bee species

researching as part of the Half Earth Project in partnership with E.O. Wilson Biodiversity Foundation

See Them All 

On the Horizon: Our 2025 Goals


Reduce waste and energy, and work toward a circular economy


Net Zero Plastic to Nature

  • 100% of packaging recyclable*, reusable or compostable
  • 50% reduction in virgin materials (plastic and fiber) by 2030 and 33% by 2025
  • Invest in U.S. recycling infrastructure for an increase in recycling of plastic that’s equal to our plastic footprint**
  • A Climate-Focused Future
  • 100% Renewable Electricity through Virtual Power Purchase Agreements
  • Offset carbon emissions from the transportation of our raw materials, finished products and employee travel



Uplift communities and improve sourcing practices

50,000 Livelihoods Supported

  • 20 Global Supply Chain Investment Program projects help safeguard access to clean water, support women’s and children’s empowerment, and promote health, safety and biodiversity
  • Responsible Sourcing assessments and third-party audits help ensure the wellbeing of workers, upholding human rights, health and safety, labor standards and practices, business ethics and environmental protections.

There’s so much more we want to share with you. You’ll find details about our far-reaching response to COVID-19, support for racial equity and social justice, partnerships across our global community and more in this year’s Impact Report. We hope it makes you feel good for choosing Burt’s Bees products, because it makes us feel good to make products that help build a better world along the way.

2020 Impact Report

*Recyclable per the Ellen MacArthur Foundation's New Plastics Economy Global Commitment definition.

** We will align our measurement and credit methodology with the Plastic Waste Reduction Standard, set to be released in early 2021.

Discover More

About Our Beeswax

Learn more about the iconic ingredient in our Lip Balm and how you can help support the bees today.


About Our Shea Butter

Our Shea Butter helps support skin health and women-focused communities across the globe.


The Art of the Reset

Rethinking skin care and restorative routines from esthetician Hayley Wood.


10 Reasons To Get Outside

Fact: Nature is good for us. We rounded up the top reasons to get outside according to science.

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