by Burt's Bees | 3 min read

If you’ve been wondering what the deal is with toners, you’re not alone. Let’s break down what you need to know about this buzzy skin care step so you’ll know if it’s worth it.
What’s a Toner?
Toners are a liquid skin care formula that dish out instant hydration, absorb into skin ASAP, and help remove some dead skin cells from the surface of the skin. Toners of the past (typically called astringents) had high levels of alcohol and were notorious for stripping skin of its natural oils with a tell-tale burn. That’s not what anyone is looking for in a skin care product.
We’ve come a long way since the 80’s and 90’s. Today’s toners are formulated with more skin-compatible ingredients like Hyaluronic Acid, Glycerin, Witch Hazel, and Aloe. Just like your serums and moisturizers, you can find toners that calm, balance, boost glow, tackle acne, and more.
How Do I Use a Toner?
Toner should be the first step after washing your face. When applying skin care, start with the lightest-weight product and finish with your heaviest product, like an oil or rich cream, to lock it all in. Toners are fast-absorbing and are the most potent on bare skin.
It can even be safe to tone twice a day. Reference the instructions on your toner for the best way to use.
Follow with the rest of your skin care routine to seal in the benefits.
What’s The Right Toner for Me?
First, make sure you know what your main skin concerns are. Are you looking for something calming or acne-fighting, to boost your glow, or for extra hydration?
For Calming
Stick to formulas that are alcohol-free and include skin-soothers like Aloe or Rosewater.

For Skin-Clearing
Ingredients like Witch Hazel and Salicylic Acid help break up excess oil and decongest pores.

For Hydration
Try formulas with Hyaluronic Acid, Glycerin, and Sorbitol—humectants that draw water into the top layer of your skin for a hydration boost.

The verdict? You definitely don’t need a toner to survive, but it’s an easy, effective way to get great ingredients onto your skin and boost the effectiveness of the rest of your routine. Think of it as a refreshing, ingredient-packed smoothie for your skin.
find your toner
Your response to skin care products may vary. Ask a healthcare professional about the most suitable skin care regimen for you.






















