Making it easy to cut waste from your routine

UNPACKED: Lip Balm

The tube is made with 50% Post-Consumer Recycled (PCR) Plastic* *Plastic that’s already served its original purpose and has been recycled We use vegetable-based inks to print our labels Once you use up the balm, you can recycle the tube using TerraCycle or drop it in a larger plastic bottle for curbside recycling Our label extends just enough to prevent tampering, which means we avoid 1,800 miles of plastic shrink wrap annually
The tube is made with 50% Post-Consumer Recycled (PCR) Plastic* *Plastic that’s already served its original purpose and has been recycled We use vegetable-based inks to print our labels Once you use up the balm, you can recycle the tube using TerraCycle or drop it in a larger plastic bottle for curbside recycling Our label extends just enough to prevent tampering, which means we avoid 1,800 miles of plastic shrink wrap annually
The tube is made with 50% Post-Consumer Recycled (PCR) Plastic* *Plastic that’s already served its original purpose and has been recycled We use vegetable-based inks to print our labels
Once you use up the balm, you can recycle the tube using TerraCycle or drop it in a larger plastic bottle for curbside recycling Our label extends just enough to prevent tampering, which means we avoid 1,800 miles of plastic shrink wrap annually
Watch our balms get made on Refinery29! Watch Now

WHAT WE'RE MADE OF

We think a lot about all the materials we use—and the ones we don’t. We try to avoid new materials and unnecessary packaging, and make sure all of our packages are recyclable or reusable.

We put an average of 52% post-consumer recycled (PCR) content in our plastics. We’re always trying to push the limits of our packaging to include more PCR and be easily recyclable without compromising the safety or quality of the products you love.
We avoid over-packaging, limit mixed materials and use innovative recycled materials. Our towelettes are made from repurposed cotton tees, and their package has a sticker rather than a plastic closure. Our lip balms aren’t shrink-wrapped; instead, they have a slightly longer label that prevents tampering. Choices like these help us limit our footprint and cut out unnecessary plastics.
We choose high-integrity materials that are more readily recyclable. That includes aluminum, steel, paper, glass, and plastics like PETE, HDPE and PP, with as much PCR as possible. Once our packaging has served its initial purpose, if we’ve made it easy to recycle, then we’ve made it easier for you to help us close the loop.

The Plastics Problem

The
Plastics Problem

metric tons of plastic ends up in the ocean each year.
We saw some of it firsthand at the first-everOcean Plastics Leadership Summit, held at the swirling oceanic trash vortex known as the North Atlantic Gyre. We’re actively working to reduce our impact on this important issue.Learn More
9% of all the plastic that’s ever been made has been recycled.
2050 The year when plastics will outweigh fish in the ocean.

RECYCLE IT, PLEASE

The rules for recycling are different depending on where you live. Here’s how to help us keep our packaging out of landfills.
This Usually Works If Not, Try This

Recycle Curbside

First, check your packaging for the recycling symbol. If you see one, make sure your local recycling service accepts that type of material (you can find out quickly at BeRecycled.org), then follow these basic steps:

  • Remove as much excess product as you can
  • Remove and discard the pump (if there is one)
  • If the cap is the same material as its container, leave it on
  • Drop your container in a curbside recycling bin—you’re done!
Size Matters

To recycle something two-dimensional, like a piece of cardboard, it can’t have a dimension that measures less than two inches. Three-dimensional things, like lip balm tubes, are too small to recycle if all three dimensions measure less than three inches.

This Usually Works If Not, Try This

Recycle With TerraCycle®

Some packaging (especially if it’s small) and certain materials don’t play well with curbside recycling, so we offer a take-back service with TerraCycle.

Just request a prepaid mailing label below, then fill up an envelope or box (reuse one if you can!) with your empty Burt’s Bees containers and mail them in for free.

The TerraCycle team will take it from there and make sure our packaging is turned into new recycled products.

FULL CIRCLE

The traditional or “linear” economy is like a straight line, with a beginning and an end. We use new materials to make a new product, we use the product, we throw it away, and we start over. The circular economy wants to take that straight line and bend it into a waste-free cycle that propels itself by rethinking how we make, use and reuse.

We’re keeping this cycle in mind as we design our packaging, but we’ll always need your help on that last step.

Linear Economy
Recycling Economy
Circular Economy