mindfully made
Quality, transparency, kindness. That’s our mantra.

We craft feel-good formulas with ingredients from nature and formulated without phthalates, parabens, petrolatum, or sodium lauryl sulfate.

We are Leaping Bunny certified and don’t test our ingredients or formulas on animals, nor ask anyone to do so on our behalf.

We are committed to communities from which we source, and invest globally in traceable, transparent and resilient supply chains to promote health, safety, biodiversity, empowerment and safe water.

We aim to reduce virgin plastic and use recycled and renewable materials. We offer a free TerraCycle® recycling program.

Our owned facilities are powered by renewable electricity through a virtual power purchase agreement.


revering our sources
From renewable electricity to plant-based plastics, we believe in a thoughtful approach to nature’s resources. After all, clean beauty isn’t just about ingredients—it’s about how we care for the people and places they come from.
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cultivating communities
With the potential to improve the livelihoods of more than 16 million women working in shea, SheKeeper is introducing beekeeping and expanding sustainable shea processing capabilities in Ghana.
Meet SheKeeper

second-life hacks
Some of our packaging can go in the recycling bin, and some we can take back for another go-round. Find out which is which.
Help Close the Loop

























